Red envelope printing is an important process that many enterprises need to carry out during the Spring Festival. Customizing holiday supplies such as red envelopes, calendars, and desk calendars is a common way of promoting a company’s image and achieving the goal of increasing sales. In the production and manufacturing process of red envelope printing, there are some important design and process issues that need to be considered.
The design of red envelopes
A good red envelope design should be filled with festive and peaceful elements. In traditional culture, red lanterns, firecrackers, and other common festival symbols can be used as important materials for design. When choosing colors, pure red may appear tacky, so some black elements can be added to create a more layered color combination. In addition, the selection of watermark colors should also be cautious to ensure that they are clearly visible in the printed product.
Blood edge and knife mold
The bleeding edge of the red envelope is generally kept at around 3mm to avoid adverse effects on the finished product during later processing. If it is a large-scale red envelope printing production, mechanical direct pasting is usually chosen. Therefore, when making the overlap of red envelopes, it is necessary to maintain a size of 15mm, and the back seal is generally around 10mm. Excessive size can affect the visual effect.
Red envelope paper selection
Generally speaking, red envelope printing often uses copperplate paper and special paper. If choosing to print red envelopes on copperplate paper, it is necessary to pay attention to the post lamination treatment to avoid the occurrence of creases and bursting edges during the machine adhesive process, which will affect the quality and effect of the entire red envelope printing product.
On the other hand, if special paper is chosen for red envelope printing, there is usually no need for lamination treatment. However, special paper may have a dull color effect due to its strong ink absorption. Therefore, the printed effect may not be very bright, but the overall effect is still good.
During the red envelope printing process, factors such as printing equipment, color accuracy, and printing efficiency also need to be considered. Choosing high-quality printing equipment can ensure the clarity and detailed performance of red envelope printing. Meanwhile, accurate control of color printing can ensure that the printed product matches the design. In addition, printing efficiency is also a factor to consider, as there are usually a large number of red envelopes to be printed during the Spring Festival, and efficient production capacity can ensure timely completion of orders.
Red envelope printing, as a part of enterprise marketing during the Spring Festival, plays an important role in promoting the corporate image and increasing sales. Through careful design, appropriate paper selection, and high-quality printing techniques, red envelope products that conform to the festive atmosphere can be produced, bringing better promotional effects and commercial returns to enterprises.
