1. 72% of consumers said that packaging design affects their purchasing decisions. This fully illustrates the importance of excellent packaging design for product sales. When consumers come into contact with a product for the first time, packaging often becomes an important basis for them to understand and judge the product. Excellent packaging design can not only attract consumers’ attention, but also give consumers a positive impression of the product. This could be a major differentiator in its class.
2. 61% of people said they are more likely to repurchase luxury goods that use high-quality packaging. For some high-end luxury goods such as jewelry, cosmetics, and perfumes, exquisite and high-end packaging design can make consumers perceive the added value of the product, and thus be more willing to pay a higher price for it. On the other hand, if the packaging is too simple or cheap, consumers may think that the product itself is not worth buying. Therefore, when companies customize luxury packaging, they should pay special attention to the appearance and material of the packaging to enhance consumers’ desire to purchase.
3. 55% of people who watch unboxing videos will be impressed by the product. In the current environment where social media and information are highly developed, many consumers prefer to understand the actual use experience of a product by watching videos of other people using the product. A well-designed unboxing video not only allows potential customers to experience the product packaging and content in advance, but also stimulates their desire to purchase similar products. Therefore, brands can use self-media content such as unboxing videos to show the uniqueness and use value of products, thereby influencing consumers’ purchasing decisions.
4. 40% of consumers will share your packaging pictures on social media, but only if the packaging is unique enough. Consumers often want to share some unique and distinctive products on social media. If the packaging design is too ordinary, consumers may not pay much attention to it. Therefore, brands should pay attention to differentiation when designing packaging and highlight the uniqueness of the product, so as to arouse consumers’ interest in sharing and achieve viral marketing.
5. 67% of consumers said that paper packaging boxes are more attractive than other materials. Paper packaging has the advantages of environmental protection and strong plasticity, and can meet consumers’ needs for green and creative packaging. In comparison, other materials such as plastic and metal may appear too ordinary. Therefore, when choosing packaging materials, brands should give priority to paper and highlight the personality of the product through unique designs.
Packaging is very critical for product sales. Excellent packaging design can not only attract consumers’ attention, but also make consumers have a positive impression of the product, thereby increasing their purchase intention. Whether it is ordinary goods or luxury goods, brands should pay attention to the innovation and differentiation of packaging design, and use carefully designed packaging to shape the brand image and enhance consumers’ favorability. At the same time, brands should also pay attention to consumers’ emerging needs for packaging, such as environmental protection, unboxing experience, etc., and constantly optimize packaging solutions to meet the diverse needs of consumers.
Only by working closely with professional packaging suppliers can brands present the best aspects of their products to consumers and enhance their market competitiveness. This not only helps to increase the sales of single products, but also helps to establish a good image of the brand, thereby enhancing consumer brand loyalty and achieving sustained business growth.
