Posters are one of the most distinctive forms of graphic design in China. The design size and printing precautions of printed posters are important aspects of poster design, which are related to the quality and printing effect of printed materials. The design size of printed posters needs to be adjusted according to the actual situation. Printing precautions mainly include the separation of text and images, grid printing management, color printing sample production, layered use, attention to the difference between the front and back, and fine printing production. Only by designing and producing printed posters in accordance with these requirements and precautions can we ensure the high quality and successful dissemination of the posters.
· Poster printing precautions
1. Do not frequently merge layers during production to ensure that the layers maintain the file’s modifiability.
2. When printing, please use CMYK four-color (such as C-30, M-10, Y-10, K-100) for a pure black background to ensure that the black background is bright and accurate. For pure black text, please use monochrome black (C-0, M-0, Y-0, K-100) to ensure alignment during printing.
3. The image file submitted for production should be in PSD or TIFF file format without merged layers. Do not save the image in JPG format, especially not in high compression JPG format, as it will lose image precision
· Key points of poster printing design
1. The color paper used for poster printing should highlight the font effect as much as possible, and the colors should not be too mixed.
2. Poster printing should use fonts that are easy to understand, avoiding situations where it is difficult to comprehend.
3. Poster printing should strive to use established visual effects, patterns, colors, and genres as the production themes.
4. Poster printing should highlight price figures with personalized and elegant fonts that make customers feel pleased.
5. Poster printing focuses on appealing for product names, prices, flavors, combination content, and event deadlines.
6. Poster printing uses easy to understand expressions such as text and patterns Adopting a large-scale approach to respond to large-scale project activities in the local area, which can synchronize the sense of importance with customers and stimulate resonance with our store or products.
7. Poster printing determines the paper size based on the intended use.
8. The price tag instruction card for poster printing uses thicker copperplate paper.
9. Poster printing is mainly based on semi open sea newspapers.
As a medium of communication, the design size of posters must be related to their placement location. For example, if it is used in exhibition halls or conference rooms, large-sized posters can be considered to better promote the commercial information of exhibits and industries; If used on the roadside, the visibility and distance of the poster need to be considered. In addition to physical dimensions, the size of design materials is also one of the factors that poster design must consider. For example, if a product needs to be displayed, it is necessary to have a good overall presentation of the product.
Common poster specifications and sizes:
1. A3 poster size
A3 poster refers to a poster with a design size of 420mm x 297mm. This size of poster is mainly used for exhibitions, performances, product promotion, educational publicity, and corporate promotion, with good visual and promotional effects. Its aspect ratio is 3:4 and it adopts a horizontal layout.
2. A2 poster size
A2 poster refers to a poster with a design size of 594mm x 420mm. This size of poster is widely used for various commercial purposes due to its larger design size, which can convey more detailed information and stronger visual impact. Its aspect ratio is 2:3 and it adopts a horizontal layout.
3. A1 poster size
A1 poster refers to a poster with a design size of 841mm x 594mm. Compared to A2 poster, it is larger in size and has a higher visual impact, making it suitable for large-scale exhibitions, performances, sports competitions, corporate promotion, and other aspects. Its aspect ratio is 3:4 and it adopts a horizontal layout.
4. B2 poster size
B2 poster refers to a poster with a design size of 728mm x 512mm. B2 posters are mainly used for commercial advertising, brand promotion, and other aspects. The design ratio is 3:4 and adopts a horizontal layout method.
5. Poster size 48 * 68
The size of the 48 * 68 poster is 1220mm x 1730mm, and it is widely used in large venues, communities, squares, and other public places. This type of poster has a huge size and strong visual impact, making it suitable for promoting large-scale exhibitions, performances, sports events, etc.
